If you want to get where you’re going, let us help you out!
Ever heard the phrase “creative strategic planning”? Surely you have, though it may have simply been thrown around in a business meeting. Or maybe you’ve seen it scattered across the internet, a vague catch phrase get-rich-quick schemes use to lure people in. Either way, this is one thing you definitely need to pay more attention to.
Strategic planning refers to defining a specific goal and then laying out a necessary strategy to reach that goal. Basically, strategic planning makes sure your short-term decisions work in favor of your long-term goals. To begin, a strategic planner needs to answerthese three questions:
1.) Where are we now?
2.) Where do we want to be?
3.) How can we move one step closer?
Sound simple enough? Almost. The first two questions should be answered with as much specifics as possible. Let’s say you own a business. Your goal is to raise profits by 10% by the end of next year. So you might say:
1.) Where are we now?
- Our current profit margin is ___.
2.) Where do we want to be?
- We want our profits to be raised by 10% by December 31, 2013. Therefore, we need our profit margin to be ___by December 31, 2013.
Now comes the creative part, which is question #3. There are a number of theories floating around that provide the best way to start the creative process, but we feel Wallas’s creative process makes for a great fit. There are four stages: preparation, incubation, illumination and verification.
Preparation is the stage of gathering all your possible information. After all, you won’t be able to give yourself options if you have no idea of what you’re working with, right? So look at all your sources, all the people you know and all the possible pathways to reach your goal.
Next is incubation. So take a break; set the problem aside for a bit to clear your head. A disorganized mind creates a disorganized reality.
Step 3: illumination. Identify potential solutions. This is when working as a team really comes in handy, as everyone will be looking at the problem through a different perspective. Have brainstorming sessions to present as many solutions as possible.
And finally: verification. Refine your ideas. There may be a number of ideas on how to increase profits by 10% within the given time frame, but each idea needs to be refined and clearly laid out before a decision is made.
It’s completely understandable if this still sounds a bit complicated, but that’s why we’re here! Schedule a meeting with Canvas Creektoday and we’ll show you how to get on track in your creative strategic planning process. We’ll even be with you every step of the way.
No really, what’s your passion? We want to know!
With the ever expanding world of the internet, it can be quite easy to see how business relationships may fall to the wayside. After all, instead of calling customer care, people are directed to an online question and answer forum. Instead of turning in job applications directly to human resources, people are asked to submit theirs online. Even ordering business supplies over the phone is a thing of the past; sure, you can probably do it, but not without hearing about how convenient their new online ordering system is from the person on the other end of the line. Do they know a website has the potential to put them out of a job?
Nonetheless, with so many essential business moves being made over the internet, one might think we were living in a world where human to human interaction was not the preferable option. However, relationships in business are more important than ever. And no matter how much work is done online, there are a few things you need to know:
1.) Nothing can replace excellent customer service. Ever get to a website and find that you can’t find a phone number? Anywhere? It’s frustrating to have to sit at a computer and try to decipher what someone else has already deemed the appropriate response to your problem. Maybe that solution isn’t working, maybe that’s not your problem, and maybe you just have no idea what the words in front of you mean.
Having a relationship with your clients means being there for them in a time of need, and refusing to have a help number on your website is not being there (neither is requiring them to go through 46 steps to reach a human being on the other end, contrary to the opinion of Verizon, but who’s counting).
2.) Do what you say you are going to do. When a customer has contacted you with an issue, it is up to you to resolve it. Relying on them to remind you of the problem or giving them a list of things they should try and then call you back is lazy. Sure you can teach a man to fish, but in the business world it’s appreciated if you give that same man a fish or two while he is still learning. Don’t leave your customers out on a limb; once they’ve contacted you take the problem off their hands.
Oh yeah, and fix it.
3.) Facilitate connections. I work with a local photographer here in town, and one day I asked her how much money she spends on advertising for her business. Her answer: $0.00. All of her clients are from colleague recommendations, word of mouth, and social media. Folks all these client sources are facilitated through favorable relationships. If no other photographers in town respect her, if her clients aren’t happy with her work or she ignores the growing trend of social media, her business dies. It’s as simple as that.
What are some ways you utilize your business relationships?
Awww, now that’s just about as cute as teamwork gets!
As much as we would all like it to, the concept of teamwork does not simply “happen.” Instead, it takes a great deal of time working through details to make sure a team works together effectively. But some businesses and families are one step ahead of the game; by creating a culture that facilitates teamwork, constantly, a groups’ members are already comfortable with the idea of working together. So how can you achieve this in your home or place of business? Read on!
1.) Reward and value efforts of teamwork. The lone employee has their place, but placing a large amount of reward on something an individual employee does on their own can often give the impression that an individual can be valued more than the group. There’s nothing wrong with a little bit of personal recognition, of course, but try to keep larger rewards (bonuses, compensation, etc.) distributed to groups of people as a display of a team working together successfully.
2.) Build teams to solve issues. If you are constantly forming teams to resolve issues that arise, people are going to start doing it on their own. If you typically ask for a group of volunteers to solve a problem, the first time a problem comes up while you are out of town group members will follow the protocol; which is to form a team and work through the issue together.
3.) List a teamwork culture as an identifiable value. The concept of teamwork shouldn’t be inferred, it should be openly accepted. Make sure the idea of teamwork is added to employee handbooks or written agreements so group members understand that it is a priority.
4.) Bring up topics that were solved by teamwork. I used to work at Billings Clinic, and I remember when they were given a Magnet rating (the top rating for nursing in the country; very few hospitals have achieved this), credit was given to the committee that worked tirelessly to make sure the hospital met specific qualifications. No single individual was acknowledged; it was considered a group effort.
5.) Exemplify teamwork at the executive level as well. As parents, it’s tough to expect your family to run as a team if you and your spouse do not act as a team as well. The same goes with a business. If Mom is asked a question, saying “I’ll run that by your father” shows that teamwork happens at even the highest level. Make this a practice in your business as well.
In a perfect world, all teams would work perfectly together; meetings would run smoothly, problems would be easily ironed out and everyone would be happy. However, as we all probably already know, we don’t live in a perfect world. And while one person may believe a team is functioning as well as it could be, another member may have a different opinion. The fact is, just as every other aspect of a business needs to be evaluated, and so does the collaboration process of the actual team.
So gather your team members together, provide a few snacks (a few cookies work wonders for cutting tension) and explain that a simple evaluation needs to be done. Make sure all evaluations are anonymous, and have each member rate the team against the following criteria:
1.) Clarity of team goals. Is it clear what the team is actually trying to accomplish? Is it clear who exactly is benefitting the most from the accomplishment of the team’s goals? If a member from one department feels accomplishing the stated goals only benefits members from another department, it could mean that some of the team’s goals are too narrow or that they aren’t being explained properly.
2.) Clarity of individual roles and responsibilities. A friend of mine works as a coach for a university softball team. When the university was hiring new athletic trainers, they informed her she had been nominated as the chair of the committee. However, no one explained her responsibilities. People would just call her office asking if she turned in “that review” or had completed her “recommendation rundown” and she had no idea what they were talking about. Encourage your team members to describe times they have felt like this.
3.) Efficiency of time and resources. Ever been to a meeting that was a complete waste of time? One that was simply a gathering of people so your supervisor could hear herself talk? Hopefully your team meetings aren’t like this, but if they are it’s an incredible waste of resources. Have team members list ideas to make meetings more efficient. Maybe a memo could be sent out before hand with a list of required paperwork or the itinerary could be emailed out letting people know exactly what part of the meeting will be relevant to them.
4.) Facilitation of ideas. Do your team members have a voice? If they suggest something, do you get defensive or hear their ideas? Are they constantly interrupted by other teammates? Is the environment conducive to a productive meeting or is it absolutely freezing and they can’t wait to get out of there (don’t scoff; a comfortable room temperature is actually very relevant to productivity)?
5.) Rewards and general concerns. While accomplishing a specific goal sounds like it should be enough, more often than not, it isn’t. Encourage team members to list possible incentives or ways productivity could be increased. In addition, have them list any general concerns they may have about how the meetings are run. This could be scheduling or even fairness. I worked nightshifts at a previous job, and until someone mentioned it all meetings were held at 3:00 in the afternoon. That’s great if you work day shift, but it’s an awful time for nightshift. Everyone was much happier when meetings were changed to 8:00 in the morning, right between shift changes.
For many people, art is considered just a hobby. Painting is something you do on a lazy Sunday afternoon while drinking a delicious cup of espresso and calmly looking back on your workweek (which is almost a myth in itself, as very few people have ever had the time to do this). The fact is though, art is so much more than previously thought, and here are just a few examples why:
1.) Art facilitates communication. Art is not a math problem, meaning there is no right or wrong answer. No one argues with you if you prefer one painting to another. Sure, they may ask why, and then voice their own opinion, but yours is not discounted in the process. Because of this, people are naturally more apt to openly communicate in an artistic forum.
What’s more, the act of communicating itself is like a flood gate, meaning open communication about one thing often leads to open communication about another.
2.) Art facilitates self-expression. Ever heard the phrase, “A picture is worth 1,000 words,”? Of course you have, and for good reason. Some things are just too difficult to explain, but a picture can make it all seem clear. Here’s a great example:
If you’ve ever seen the music video for Foo Fighter’s song “Best of You”, you can see there is an incredible mashup of emotion. The video shows pictures and words symbolizing such emotions and concepts as fear, anger, hopelessness, sorrow, innocence, regret and beauty. What you might notknow, however, is that the director, Mark Pellington, was allowed complete creative freedom by the band as a way of coping with his wife’s death. The resulting video is basically a blueprint of his grief, set to the soundtrack of the band’s song “Best of You.” It’s riveting, and you can see it here.
3.) Art encourages tolerance. It is impossible to judge in a roomful of art. You may not like a particular sculpture, but you have no idea as to who made it. A beautiful painting can be made by anyone, whether they are black, white, gay, straight, developmentally impaired, old, young, republican, or democrat. In the world of art, we are all equals.
4.) Art facilitates team building. Working on a group project at work can often be deceptive. If each member of the group breaks off into individual jobs, they may not actually feel like they are part of a collaborative effort. A group painting, however, is instantly collaborative. Just by looking at it, you can see the individual brush strokes, and if the people in the group had been changed, the brush strokes (and the entire painting itself) would be a different final result. Collaborative art projects team members to work together in an environment where their contribution is noticeable and immediate.
5.) Art is fun. Not often enough are we able to do something that we actually enjoy, and especially something that is crucial to the development of specific skill sets. Add a little art in your life and see how it will most certainly change you for the better.
What are some reasons you guys love art?
When you are running a business, it’s perfectly natural to want to do everything on your own. You’re looking to cut as many costs as possible, so doing your own books, taxes, advertising and anything else seems like a reasonable decision.
Let’s read that again, this time with the correct emphasis.
Doing your own books, taxes, advertising and anything else seems like a reasonable decision. See where I’m going here? The fact is, you can’t do everything yourself, nor should you. Here is a list of people you should consider hiring if you want your business to have the best chance of success.
1.) Professional Accountant. Taxes are nothing to joke about. One slip-up could cost thousands of dollars in fees and wasted time, not to mention legal issues and a damaged company reputation. Get your taxes done right by someone how knows what they’re doing.
2.) Lawyer. And speaking of legal issues, a decent lawyer is essential. Your company may be held liable for a number of things, and in the unfortunate instance that a problem should arise, every contract or written agreement is going to be gone over with the most intense of scrutiny. It would be wise to do this while drafting up the contracts. You’ll want to make sure any potential issues are discussed long before you find yourself in hot water. And if you do find yourself in hot water, you’re going to want a good business lawyer on your side, especially one that already knows your business inside and out.
3.) Professional Web Designer. If you don’t have a website, you’re already behind, plain and simple. Did you know over 64% of adults under 25 years old don’t even own a phonebook? And why would they, they can find everything they need on the internet! You need a website, but a site that is messy and difficult to navigate won’t do you any good. A professional web designer will give your business the web presence it needs to be successful.
4.) Social Media Expert. The phrase, “adapt or die” hasn’t been around for nothing, and in this day and age social media is an essential part of business. Not only does it provide free marketing to a constantly growing and evolving audience (it costs nothing to have your own Facebook page or Twitter account), but it also gives your customers additional ways of interacting with you. Hiring someone who is proficient in the ways of social media helps give your business the identity and presence you want it to have.